Brand Guidelines

Future Tonic is an innovation consulting and training agency that helps companies innovate by applying a future-focused and human-centred approach to design.

As Future Tonic's graphic designer, I came across some brand inconsistencies, and realised it would be essential for us to put together effective guidelines to ensure that our brand message is translated consistently across all channels when working with different designers.

Challenge

Refresh the brand's visual style and create a comprehensive document that outlines and encompasses the rules to follow regarding our brand elements.

Outcome

A set of brand guidelines that outline the components, structure, and values that form Future Tonic's brand identity, which will ensure the consistency and continuity of the brand when working with other creatives.

01. Client Future Tonic

02. Location London, United Kingdom

03. Disciplines Branding, Document Design

04. Link futuretonic.co.uk

Moodboard

Once the project was approved, I conducted research and created a mood board to gather general ideas for the approach and layout of the document. With my insight of the brand, I was drawn to contemporary, clean and minimal design styles.

Finalised Brand Guidelines

When developing the brand guidelines, I covered all the key areas – from the Future Tonic logo, to the brand colours, graphical elements, values and tone of voice. This document was designed to serve as a guidance for anyone working with Future Tonic, to consult before developing collateral or speaking on behalf of the brand.