As Future Tonic's graphic designer, I came across some brand inconsistencies, and realised it would be essential for us to put together effective guidelines to ensure that our brand message is translated consistently across all channels when working with different designers.
Once the project was approved, I conducted research and created a mood board to gather general ideas for the approach and layout of the document. With my insight of the brand, I was drawn to contemporary, clean and minimal design styles.
When developing the brand guidelines, I covered all the key areas – from the Future Tonic logo, to the brand colours, graphical elements, values and tone of voice. This document was designed to serve as a guidance for anyone working with Future Tonic, to consult before developing collateral or speaking on behalf of the brand.