Once the project was approved, I conducted research and created a mood board to gather general ideas for the approach and layout of the document. With my insight of the brand, I was drawn to contemporary, clean and minimal design styles.

Finalised Brand Guidelines

When developing the brand guidelines, I covered all the key areas – from the Future Tonic logo, to the brand colours, graphical elements, values and tone of voice. This document was designed to serve as a guidance for anyone working with Future Tonic, to consult before developing collateral or speaking on behalf of the brand.