Social Media Identity

Future Tonic is an innovation consulting and training agency that helps companies innovate by applying a future-focused and human-centred approach to design.

As Future Tonic's graphic designer, I was tasked to develop the visual style for the brand's social media content.

Challenge

Create a cohesive and contemporary visual identity for Future Tonic’s social media content based on their current branding, in order to launch the business on Instagram and build up their online presence.

Outcome

An extensive set of designed content that is inline with the Future Tonic brand and serves a variety of different purposes – case studies, testimonials, quotes, tips, and much more. In addition, a gradually growing online presence across their social media channels.

01. Client Future Tonic

02. Location London, United Kingdom

03. Disciplines Social Media Design, Motion Graphics

04. Social @future_tonic

Moodboard

Once the project was approved, I conducted research and created a mood board to gather general ideas for the layout of the different content categories (case studies, quotes, testimonials, etc).

Finalised Social Media Content

When developing the content, I relied on my insight of the brand and how I had been applying the graphical elements so far, as a starting point to craft the look of their social media identity. Thus, parting from the Future Tonic branding, I was able to create a modern, cohesive and eye-catching visual style for their online presence.

Overall, my responsibilities include creating original and engaging multimedia content, planning and delivering content across Future Tonic's online channels, and identifying social media trends.

To take a look at the created and posted content, please see the Future Tonic instagram profile here.