Social Media Identity
As Future Tonic's graphic designer, I was tasked to develop the visual style for the brand's social media content.
Once the project was approved, I conducted research and created a mood board to gather general ideas for the layout of the different content categories (case studies, quotes, testimonials, etc).
When developing the content, I relied on my insight of the brand and how I had been applying the graphical elements so far, as a starting point to craft the look of their social media identity. Thus, parting from the Future Tonic branding, I was able to create a modern, cohesive and eye-catching visual style for their online presence.
Overall, my responsibilities include creating original and engaging multimedia content, planning and delivering content across Future Tonic's online channels, and identifying social media trends.
To take a look at the created and posted content, please see the Future Tonic instagram profile here.