A BrandRecharged

Future Tonic, an innovation consulting and training agency, empowers companies through a future-focused and human-centered design approach.

However, their visual presence lacked consistency. The brand identity was applied inconsistently across internal documents and social media channels, resulting in a fragmented brand experience.

As Future Tonic's graphic designer, I led a comprehensive brand refresh to unify their visual identity.

I developed a brand guidelines document outlining the core design elements — typography, color palette, logo usage, and visual style — to ensure consistent brand application.

Leveraging these guidelines, I designed a cohesive social media visual identity with a library of templates and assets for different content types such as case studies, testimonials, quotes, and tips.