After finalising the key brand elements, I parted from the other brand
manager, him focusing on the motion graphics elements, and me on the static
ones. With my experience in branding from my placement, I produced the
identity and style guide for the brand. I then created the first
social media post and story to set the tone for the following social
content, as well as templates for the social media team. Further, as digital
became our main and only platform this year, we focused on creating a better
user experience. So I produced webcam overlays for the team to use on
Zoom presentations, an Instagram/Facebook filter to use on the day of
the Brand Launch, and GIFs to use on social media.
To take a look at an in-depth breakdown of the Keep it Brief brand,
please see the brand style guidelines created here.