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Southern Punch draws inspiration from the origin of sweet tea in southern North America, specifically the oldest documented sweet tea recipe published in the renowned cookbook Housekeeping in Old Virginia by Marion Cabell Tyree in 1878.

In earlier cookbooks, iced tea was not merely a refreshing beverage, but rather a cocktail-like concoction incorporating green tea, sugar, cream, and liquor.

Thus, by blending the essence of the original sweet tea recipe with the alcoholic twist, Southern Punch emerges as a delightful alcoholic iced tea.
01. Client Personal project
02. Location Remote

03. Disciplines Branding, Product Design, Marketing Strategy

Southern Punch

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